How Can I Take Advantage of Breaking News? Publicity Dilemma 9Copyright 2009 Marcia Yudkin
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If a news story breaks that relates to the services or products you sell, become alert, find an interesting way to make the connection, and take action as soon as possible. This is one of the fastest and cheapest ways to earn media
coverage that captures attention in the marketplace.
The news...
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I Was Quoted in the News, Now What? Publicity Dilemma 10Copyright 2009 Marcia Yudkin
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Whether it was the Wall Street Journal or Hometown News Radio that quoted you last Monday, congratulate yourself. You have achieved a credibility-boosting distinction that many businesses never attain. And now let's figure out how you can derive lasting benefit from your media coverage.
As soon as p...
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